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Lead Generation Call Tracking

The goal for many Lead Generation Companies is not an online conversion but to instead generate a phone call. The website is built correctly, keywords are methodically chosen, PPC campaigns are driving customers to your site and they are picking up the phone to call you but it's a guess as to which keywords and which search engines are driving the calls. You may not even be aware of which calls are generated by organic rankings vs PPC. To make matters worse you just launched a large real media campaign and have seen a tremendous spike in calls which further confuse the matter.

Call tracking software in combination with sound strategy can uncover the information your Lead Generation needs and cut wasteful ad spend.

Track Calls From Any Source

Significant advancements in call tracking software have been made in the last few years. With one script, similar to Google Analytics, placed on each page of your website you can begin tracking every phone call right down to the search engine, ad group, even keyword as well as the actual search term the visitor typed in - an added benefit when looking for negative keywords. These softwares can even pass the data through to Google Analytics and integrate with CRM systems.

CRM Integration

Pass your call and conversion data straight through to your CRM system or call center software. Now you can finally get real ROI data on all your call center traffic sources and begin optimizing your ad spend feeing up budget to try new successful campaigns.

Phone Call Analytics

Understand which of your campaigns drives phone calls and see phone call reports directly within your web analytics package of choice. With several phone call tracking product solutions to choose from finding the perfect fit takes experience. Getting the most out of your software takes strategy.

Call Tracking Services We Offer

We have worked extensively with numerous call tracking software packages. Each has distinct advantages and disadvantages. How do you choose the one which best meets your needs? Our experts will help develop a call tracking strategy for your Lead Generation which will accomplish your goals and define the necessary points of integration. We can then make recommendations as to which call tracking software will best match your needs and help negotiate the best deal possible.

Once your call tracking software has been initiated we can assist with the website integration and work with you to understand the new data, review it and how to optimize around it.

Who Do you Work With?

Search Marketing Group offers our services to Lead Generation Companies of ANY size seeking to increase the performance of their online web presence. We have the experience, insight and capability to make your Lead Generation an online benchmark in your vertical at the local, national or global level.

How to Get Started....

Getting started is simple. Click Get a Quote or simply pick up the phone and call 1-888-748-1660 and speak to one of our Lead Generation call tracking consultants. We will immediately begin an in-depth analysis of your web presence and propose a comprehensive internet marketing plan which suits your business, goals, budget and time frame