Providing a cutting edge user experience online has nearly become a requirement. From online ordering applications for restaurants to building your own applications, allowing users to create everything from kitchens to labels to business cards to automobiles, web applications have become an integral part of a competitive web site.
There is more to a great web application than simply packing it full of features that push the limits of technology and download speed. The application cannot have a steep learning curve, your audience should find it straightforward and simple to use with little if any instruction. It's interface must be sensible and inviting. The goal is to build an application which is both cutting edge and intuitive.
A truly useful and simple to use web application has the added benefit of being considered linkworthy content. Not only will a great application attract links, it stands to reason those who will link to it will be highly relevant sites or pages. Why would a dairy farmer's blog link to a great restaurant online ordering application? However, a blog for restaurateurs would likely find it notable as will other food service oriented web properties. This recognition will lead to an increase in search engine rank.