Our strategic web development service offers more than basic web design. Building a website is only the beginning to an online presence. It will not guarantee you show up in search results for relevant searches in Google, Bing or Yahoo; nor will just "any old website" compel new potential customers to pick up the phone, submit a lead or place an order online when they find your website. The reason many people consider us the "people to see about a website" is because we offer is an overall online strategy where people can literally build very successful businesses on the foundation our services provide.
Those services often begin with a quality website which incorporates a well researched strategy combining conversion rate optimization, search engine optimization and cutting-edge design. While a website itself has become a commodity in many people's eyes, a quality website and web presence, one which incorporates a strategy, is something specialized and very difficult to find.
Initially we were purely a search engine marketing firm who did little web design beyond banner graphics and simple example layouts for our clients' webmasters. Our performance however, was measured on the bottom line. On-site search engine optimization is largely based on metadata, site structure, content and landing page quantity. Pay-per-click performance is largely based on conversion rate.
As you can see our search marketing performance was inexorably tied to the website itself. Over time the option of relying on clients' webmasters with varying skills and availability became an obstacle. The next logical progression was to bring the web development in-house to manage these changes ourselves. Soon clients began requesting complete re-designs and our web development service was born.
The best performing websites are designed from the outset to achieve specific goals. As with everything at Search Marketing Group, your website development process begins with an information based strategy. During this process we consider all ofthe aspects which can potentially contribute to your outlined goals and targeted return on investment. These factors include but are not limited to:
The key to successful search engine marketing is high-quality unique content. No one knows your business better than you or your staff which is why content management is always an option with Search Marketing Group. We can construct websites with full custom CMS systems or create custom templates which work with Silverlight, WordPress, Adobe Contribute, Drupal, Joomla, Zen Cart and many more.
All set-ups are structured to offer optimal SEO performance in a simple, straight forward, intuitive manner anyone can learn to use with minimal training.