Link Building

At Search Marketing Group everything we do begins with a custom strategy and Link Building is no exception. After evaluating your web site and landing pages we determine which keywords and semantic themes will drive the most valuable traffic to your web site. We then uncover thematically relevant web pages which present excellent linking opportunities.

While we go through the laborious process of identifying and contacting webmasters to request links from their pages we begin building "volume links" on relevant directories and other submission based web sites. This two-pronged approach when combined with research based anchor text ensures we are building link volume and quality links simultaneously. Our strategies quickly produce strong rankings while driving higher-quality traffic.

What is Link Building?

Link Building is the process of creating or developing links to pages in your web site from domains other than your own. Important factors to consider when building links are the linking pages:

  • Theme and relevancy - is the subject matter similar to that of the page on your site it points to?
  • Merit/Scrutiny - Is this page moderated by a webmaster? What are the Qualifications?
  • Rank & popularity - Does this page rank well for keywords similar to the keywords you wish your linked page to rank for?
  • Anchor text - When this page links to your site is the link embedded in descriptive text?

Understanding The Importance of Link Building

When it comes to link building, quality is more important than quantity. Below is an excerpt from Google's comments regarding their PageRank technology - which is what drives Google's search results including how they are ordered from first to last. Note that nearly all search engines have adopted some form of this technology and therefore what works for Google will positively effect your rankings across all search engines.

"PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance."


To understand and differentiate the quality and value of Search Marketing Group's link building services from other link building companies, we must dig deeper into Google's statement:

  • "Votes" - means links from domains other than your own. For example if you are a law firm in Los Angeles and the Los Angeles Bar Association's web site publishes an online list of L.A. Law Firms the link from their web site to or own would be considered a "vote".
  • "The Importance of Each Page That Casts a Vote" - refers to the value, ranking, relevance and theme of the page where the link is placed. Citing the example given above it would be difficult to find a more relevant and important page for an L.A. Law Firm to have a link than the Los Angeles Bar Association. Obtaining a link from a such a page requires scrutiny from it's webmaster and significant qualification. A link from an open directory where anyone can simply place a link to their web site obviously requires no scrutiny or qualification.

Search engines, Google in particular, use sophisticated technologies to give greater value to links from more scrutinized pages and pages within sites which have a high quality/number of inbound links.

To offer a real world example: Which would have more value to you - A referral to an auto mechanic from Mario Andretti or from a 5-year-old?

Search engines continue to develop the sophisticated methods used to distinguish which referrals (links) are generated by the Mario Andrettis of a particular subject and which are not in an effort to weight them appropriately.

Link Building and The Long-Tail

When it comes to SEO, your content and inbound link profile determine when and where you show up on search engine results pages (SERP's), unlike paid search where keyword selection drives traffic, . Studies suggest up to 50% of all search terms entered into a search engine are unique. The term "long-tail" is used in SEO to describe the large number of low frequency or unique search terms and phrases which the public use to find web sites. For example "Office Furniture" is a high volume search term. A long tail search term in this category would be "mahogany L-shaped executive desk".

There are two distinct advantages to the long tail:

  1. Due to the lower competitiveness of these types of phrases, it is generally faster and simpler to rank for these terms as compared to high-funnel words.
  2. Assuming the terms are relevant to your product and your landing pages are well crafted, conversion rates will be MUCH higher on long-tail keywords.

Our Link Building Process

Link building is an investment and like any worthwhile investment it carries a cost. Because long tail keywords are often simpler to rank well and convert to sales at a higher rate, our strategy is to develop long tail rankings in tandem with high funnel keywords. This strategy helps bring about a swifter return on investment and allows you to fund your continued link building and subsequent increase in rankings with the profits from earlier results. To achieve this we offer, as part of our link building services, content development and landing page development. The combination is essential to superior search engine optimization.

Who Do you Work With?

Search Marketing Group offers our services to businesses of ANY size seeking to increase the performance of their online web presence. From B-to-B or B-to-C, we have the experience, insight and capability to make your business an online benchmark in your industry at the local, national or global level.

How to Get Started....

Getting started is simple. Click Get a Quote or simply pick up the phone and call 1-888-748-1660 and speak to one of our search engine marketing consultants. We will immediately begin an in-depth analysis of your web presence and propose a comprehensive link building strategy which suits your business, goals, budget and time frame.