Search Engine Optimization, or SEO, is the term used to describe the process one undertakes to improve their position on search engine results page's (SERP's) for keywords relevant to their content. At the most fundamental level, SEO can be divided into 2 distinct and equally necessary categories: on-site optimization & Link Building.
Our 100% white-hat SEO services begin with an in-depth strategy meeting where we analyze all aspects of your online presence: your content, your website (aesthetically and structurally), any current paid search campaigns, your competition, in-bound link profiles and finally keyword research. Taking this information into account, along with your goals and our experience, - we formulate a custom search engine optimization strategy designed to achieve results which will contribute to your bottom line.
Our strategies include a mix of short and long-term SERP ranking goals to ensure you not only see results quickly but those initial results will contribute to your bottom line helping to fund the longer term goals through their revenue generation. This multi-pronged approach not only begins to generate profit faster, but by showing results sooner, it eases the psychological burden client's naturally face when dealing with an intangible, often esoteric process that is search engine optimization.
SEO Offers High Market Saturation. Google alone processes over 7 billion searches a month. If the research is correct than a 40% CTR means the first position sites receive 2.8 billion click-thru's each month. The second position sites receive about half that. And it degrades rapidly from there until you get to the last position on the first page which has a click-thru-rate of about .66%. Not only is SEO important but high quality, competent, strategic, white-hat SEO, the type of SEO we provide here at Search Marketing Group, should be your goal.
The figure above is an actual screen shot depicting the increase in organic traffic from a few dozen hits per day to over 200 visits per day.
The figure above demonstrates how our multi-faceted approach yields swift results. This client's web visits went from a previous high of about 8 to 10 hits per day to 88 hits per day in just two weeks. We measure our results on what matters most to your business - how these rankings effect your bottom line, not by listings, but by the actual profitable traffic your site receives.
Very few people outside practicing SEO firms have a true understanding of Search Engine Optimization. Even fewer understand how the various components of SEO work together to produce results - leaving you vulnerable to predatory tactics and, in worst-case-scenarios, banishment from the search engine results pages. While banishment is extremely rare, your site, even your domain, can suffer irreparable harm if your SEO firm is not competent or does not follow best practices. Combine this with the fact a typical SEO campaign would not be expected to produce significant results for several months and you end up with a recipe for disaster. You can spend tens of thousands of dollars on bad, even harmful, SEO before reality sets in. It’s a scary thought. The best practice for selecting an SEO firm is to speak with several service providers and ultimately chose the one you feel is most competent. This is why we offer a free telephone consultation to each perspective client.