Facebook offers paid display advertising on a CPM (cost per thousand impressions) or PPC (pay-per-click) basis. Our ads can be targeted to a landing page on your web site, your Facebook page or they can simply be designed to generate "Likes" from the general public. How you choose to set your ads depends on your goals and Facebook strategy. It is entirely possible for a Facebook advertising campaign to utilize all three for various purposes.
The true value of Facebook for an advertiser is the nearly limitless combinations of targeting one can employ to target a consumer. Targeting options include geographic location, likes & Interests, education level, school attended or attending, employer, connections & more. By combining targeting options one can develop very specific and compelling ads. For example you want to market a new line of T-shirts which take advantage of sports rivalries. We would take a photo of your product, which pokes fun at the Boston Red Sox, and place it in front of New York Yankees fans. Or you have just developed a product which appeals to extreme sports enthusiasts. We can help develop ads which target fans of snowboarding, Shaun White, snowboarder magazine, Burton Snowboards, etc.
Facebook allows unimaginable focus for your advertising. Citing the extreme sports example above we not only have the ability to target fans of the above athletes, activities and brands, but we also can target current students of a particular college. Therefore it is possible to target fans of Shaun White who like Burton snowboards and currently attend the University of Vermont. We can then write an ad speaking specifically to them and perhaps include an offer code.
Targeting potential customers by similar interests or commonalities is a great way to supercharge your Facebook advertising campaign. We develop intricate advertising strategies based on extensive research to find as many commonalities as possible. We then speak directly to these smaller more focused sub categories. Layered on top is a larger net to ensure you get the most distribution possible. The results are tracked and optimized.