Landing pages are the key to more traffic, more sales and higher conversion rates. When discussing landing pages it is important to highlight two very simple concepts which are the cornerstone to online success:
A search engine user enters a search into Google. Google runs their query through an ever-evolving algorithm in an effort to return the most relevant result. Google returns to the user a list of content (individual web pages) in order of perceived relevancy.
The user scans the list of returned content and clicks to view the result which they deem to be most relevant. Once landed on the page, they immediately begin to scan the landing page for signals of relevancy to their search. Statistics indicate this process lasts up to 13 seconds.
During that precious 13 seconds your landing page content must establish the relevancy of your product, service or solution to their search and push them further into the sales process. The layout, content and construction of your landing pages heavily influence your success online.
The best analogy we can use to why landing pages are so important is fishing. The lake is the internet and the fish are your potential clients. The more poles (Landing Pages) you drop into the water the more potential fish you will catch. But each species of fish is attracted to a different type of bait. The benefit to having so many poles is you can use a larger variety of bait (content). The effect is exponential. The more landing pages you have, the more potential traffic you can attract. More pages means a higher level of specificity which means more customers will find their preferred "bait" on your web site and convert.
By categorizing, grouping and organizing your website's products or subject matter into a concise structure, we are able to target pages to a wider range of high-value keywords. What results is a very natural alignment of content to relevancy on each of your pages. This high level of specificity means it will be simpler for search engines to rank your content and easier for visitors to feel they have arrived at the optimal solution.
Once we have done our keyword and competitive research and organized your content, we create a sensible layout which highlights the most important aspects of each page. We make sure these pages are designed to funnel visitors into the sales process. We are experts in creating pages which rank and convert well - the two most essential aspects of success. A natural progression once this process is complete is conversion optimization to maximize the pages effectiveness and link building to increase their traffic.