Search Marketing Group specializes in the development and management of Pay-Per-Click (PPC) Advertising campaigns. We are a Google AdWords Certified Partner with over 5 years experience managing millions of dollars in AdWords & Microsoft AdCenter/Yahoo! Search Marketing spend across every vertical. Recently we began managing social networking pay-per-click campaigns on Facebook and LinkedIn.
Pay-Per-Click advertising revolutionized the way businesses reach consumers. No other form of advertising is more effective, offers more control or is more measurable than PPC. Paid search offers the additional advantage of turning over precise control to the advertiser rather than traditional search engine optimization where search result text and page position are ultimately left up to the search engine's algorithm. The superior level of control offered by PPC opens the door for controlled experimentation, thereby allowing the advertiser to, among other things...
Paid search should be the cornerstone to any properly managed search engine marketing campaign. The information gained from PPC helps your SEM manager create conversion optimized content (landing pages) around tightly focused keyword themes. Your web site is now full of conversion optimized landing pages which are perfectly crafted to perform for very specific keywords. A few well developed links are all that is needed to raise these pages organic ranking and begin driving "free" traffic from the very keyword themes they were optimized for. Your pay-per-click campaign optimization has just created a prefect platform to attract organic traffic and convert it at the highest possible rate.
As a boutique firm, we work harder to ensure every aspect necessary to run a successful PPC campaign is optimized as if your web site were our own. As is the philosophy with all our services, successful PPC campaigns begin with a well-developed, research based strategy. We will perform competitive analysis, research starter keywords and phrases using the most up to date methods and craft unique, compelling ad text. We will also perform an overall site analysis to repair metadata, site structure, content and conversion. This process may include creating numerous landing pages to ensure optimum quality score.
Search Marketing Group manages campaigns on a fixed flat fee basis, commensurate with the amount of work your account requires and NOT a percentage of your monthly spend. Our goal with any service is always the same, build long-term relationships through consistent, reliable, performance. Working on a fixed fee basis eliminates the natural concern both parties have concerning changes in budget. If we were to recommend an increase there will always be some level of concern it may have an ulterior motive. Conversely, we would never want to feel there is even the slightest hesitation to reduce a bid, kill a campaign or pause keywords because it would reduce our fees. In the end a profitable client is a profitable relationship for us that we hope lasts as long as your business.