Landing pages are the key to more traffic, more sales and higher conversion rates. We are experts at landing page design as well as landing page optimization.
Laying out the elements of a landing page is a delicate balancing act. Many factors have to be taken into account - the most important being the page's goal. In general a good landing page will not alienate any of the intended visitors, but rather offer compelling unique content, methods to contact or locate the business simply and clearly link to deeper relevant content. The ultimate goal is to increase conversion and lower bounce rates.
By categorizing, grouping and organizing your website's products or subject matter into a concise structure, we are able to target pages to a wider range of high-value keywords. What results is a very natural alignment of content to relevancy on each of your pages. This high level of specificity means it will be simpler for search engines to rank your content and easier for visitors to feel they have arrived at the optimal solution.
Once we have done our keyword and competitive research and organized your content, we create a sensible layout which highlights the most important aspects of each page. We make sure these pages are designed to funnel visitors into the sales process. We are experts in creating pages which rank and convert well - the two most essential aspects of success. Once this process is complete, the natural progression is conversion optimization to maximize the pages effectiveness and link building to increase their traffic.