The best analogy we can use to why landing pages are so important is fishing. The lake is the internet and the fish are your potential clients. The more poles (Landing Pages) you drop into the water the more potential fish you will catch. But each species of fish is attracted to a different type of bait. The benefit to having so many poles is you can use a larger variety of bait (content). The effect is exponential. The more landing pages you have, the more potential traffic you can attract. More pages means a higher level of specificity which means more customers will find their preferred "bait" on your website and convert.
By categorizing, grouping and organizing your website's products or subject matter into a concise structure we are able to target pages to a wider range of high-value keywords. What results is a very natural alignment of content to relevancy on each of your pages. This high level of specificity means it will be simpler for search engines to rank your content and easier for visitors to feel they have arrived at the optimal solution.
Once we have done our keyword and competitive research and organized your content we create a sensible layout which highlights the most important aspects of each page. We make sure these pages are designed to funnel visitors into the sales process. We are experts in creating pages which rank and convert well - the two most essential aspects of success. A natural progression once this process is complete is conversion optimization to maximize the pages effectiveness and link building to increase their traffic.