What is a "Conversion"? - A conversion is most broadly defined as any action taken which the web site's owner deems a valuable contribution to the sales process.
Optimizing your Hospital's website conversion rate is one of, if not, the most important aspect of any search engine marketing strategy. Nothing effects your website's profitability more than conversion rate optimization. Be it an online sale or an inbound call or a lead, anything which increases the frequency of conversions will lower your cost of acquisition and increase your profitability.
Strategy is always the cornerstone to everything we do at Search Marketing Group. We begin by analyzing your current website and your data. Once we have established a baseline we begin mapping out a series of experiments. Each time a change is implemented we track its effectiveness, make note of positive changes and begin the cycle again. This process is repeated as often as is necessary to achieve the desired results. Software is often used to accelerate the process
Many of our campaigns have conversion rates which regularly exceed 10%. Higher conversion rates allow you to out-position your competition, grab a larger market share and make more money while spending less per sale. We cannot stress this concept enough. It is so simple, so effective and yet it remains the most overlooked aspect of search engine marketing.