The lines where search marketing ends and display advertising begins continue to gray as Google, Yahoo and Microsoft continue to add features and capabilities into their self service ad platforms. Display and content targeted advertising has become a larger part of our services than ever before.
From simplistic services such as contextually targeted image and text ads to Google AdWords specific placements and now re-marketing our display advertising strategies for Hospitals are designed to work hand in hand with your search marketing.
Often search advertising simply isn't enough to drive the volume of traffic you seek. Raising awareness in the general public or a particular demographic may be a viable option. Targeted display advertising strategies, high quality ad text/creative and conversion optimized landing pages are the key to profitable display. Coordinating these efforts with your overall web presence is essential. We are experts in creating strategies for success.